100 top name legends from Manchester United, Chelsea, Arsenal and hosts QPR gather at Loftus Road on Sunday May 20 for…..
20-20 Football is the new masters equivalent of Masters Golf and Master Tennis, tailor made for the legends with its unique 20-minute each way, limitless roll on roll off substitutes, with former England, Chelsea and Spurs manager Glenn Hoddle as 20-20 Football Technical Director. A capacity crowd is anticipated; TV coverage, live on MUTV, Chelsea TV, highlights ESPN in a wonderful family atmosphere full of, as our first 20-20 Football Legends, The LONDON LEGENDS CUP PROVED – 500,000 watching live on ITV with highlights on ESPN, 12,000 inside Craven Cottage.
70 legends will play including some of The Greatest Legends in the clubs history, 30 will be guests and part of corporate hospitality experience. The curtain raiser will be a three Army team tournament, the Royal Air Force, Army, and Navy playing for the Football For Heroes FALLEN HEROES TROPHY. The main event is the Football for Heroes The Elite Legends Cup.Six matches, top legends, Football4Heroes and the Heart Foundation charities, all for the price of one ticket.
The tournament takes place on the 20th May at Queens Park Rangers ground Loftus Road.
The tournament will feature 4 legends teams from Manchester United, Chelsea, Arsenal and Queens Park Rangers.
It will also feature an inter forces tournament in the morning preceding the main event featuring teams from the Army, Navy and Air Force football teams. The event will be run like an official Premier League game and will feature half time entertainment, national anthems and a full programme of fun for both families and football enthusiasts. The military tournament will kick off at 11.00am with the main event starting at 2.30pm.
The event will be televised and will feature an awards ceremony at the end of the day.
The London Legends Cup took place on the 29th May 2011 at Craven Cottage and was a four team tournament featuring former players from four of London’s biggest Premier League Clubs, CHELSEA, ARSENAL, SPURS AND FULHAM. The tournament comprised two semi-finals followed by the Final, all 20 minuted each way. The three matches were refereed by former Premier League officials Dermot Gallagher and Steve Dunn. The teams were made up of recently retired former professionals such as Gianfranco Zola, Jimmy Floyd Hasselbaink, Paul Merson, Darren Anderton and Tore Andre Flo. Added to this mix were legendary vets of the game such as Ricky Villa, Ossie Ardiles & Rodney Marsh.
The standard of football on the day was superb with goals galore of the highest quality with the tournament being won by the Chelsea legends led by a reinvigorated Gianfranco Zola and featuring stars such as Pat Nevin, Jimmy Floyd Hasselbaink, Tor Andre Flo, Ken Monkou and Kerry Dixon.
The event was a huge success with the public and was a fantastic day out for the all the family. Fathers came to watch the legends they remembered from their youth and to introduce these legends to their children who had never had the opportunity to watch these players ply their craft in the flesh. The tickets went on sale ahead of the game via Capitol Radio, ticket outlets and the Fulham website. Tickets were also available on the day and were on sale to the general public. There were over 12,000 people attended on the day and this helped to deliver a competitive and compelling atmosphere throughout the tournament. Corporate tickets were pre-sold either as single tickets or tables and the demand for these outstripped all expectations.
Click here to see a video clip of the great goals and excitement generated by the London Legends Cup at Craven Cottage:
The event was broadcast live in it’s entirety on ITV4 with highlights shown on E.S.P.N. over the following weeks.
Haven’t had the official reaction from ITV4 but I would imagine it was good. The afternoon average 225,000 and we peaked at 400,000 which is very credible for a Bank Holiday weekend with competing sport.
I thought the turnout of players was very good and that credibility was all-important. I was also staggered that you 12,000 through the gate. The production ran well and again that was a tribute to getting three games to K.O. on time or thereabouts – always a task.
WATCH THIS ITV PROMO FOR THE LONDON LEGENDS CUP
BBC London 94.9 today announced that they will present their Sunday Sports Show from Craven Cottage featuring the Football 40 Sahara GCC London Legends Cup. on May 29th.
BBC London 94.9 , which boasts 550,000 listeners, will cover all three games, Chelsea v Fulham, Arsenal v Spurs, followed by the Final, and then the medal presentations.
Sports Editor Peter Stevens commented: “Join the BBC London 94.9 Sports Show on May 29th from 2 with Nick Godwin at Craven Cottage for full coverage of The Sahara GCC London Legends Cup “Nick will bring you all the on-field action plus interviews with the legends that are playing from Chelsea, Arsenal, Tottenham and Fulham.”
BBC London Radio joins a growing list of Foootball 40 ‘Partners’ at The Sahara GCC London Legends Cup, including, Planet Hollywood, Barratt Homes, featuring their Boscombe beach side apartments Honeycombe Beach, kit and F40 merchandise suppliers Mundo, and Fortress Wealth Mangement.
ITV is to broadcast the Football 40 London Legends Cup at Craven Cottage live on Sunday 29 May. The four-team event will feature nearly 100 legends representing Chelsea, Arsenal, Spurs and Fulham and ITV4 will screen four hours of live coverage.
Football 40 is a brand new 20-minute format featuring top quality icons from all four clubs. This is the first time Football 40 has been showcased in a public event.
Football 40 is part of the Football Nights Group and this event will contain a charity auction in aid of Help A London Child and the Fulham Foundation.
Amongst those already confirmed to be taking part are Gianfranco Zola, Tor Andre Flo and Jimmy Floyd Hasselbaink for Chelsea, Stan Collymore and Chris Coleman for Fulham, Paul Merson and Ray Parlour for Arsenal plus Ian Walker and Les Ferdinand for Tottenham.
We can now unveil the brand new 20-20Football kits for the Elite Legends tournament to take place at Loftus Road on the 20th May. These kits are currently being developed by a UK sportswear manufacturer ready for legends such as Jimmy Floyd Hasselbaink, Andy Cole, Dennis Wise and Vinnie Jones to wear on the big day. They will be displayed for the first time at the Legends launch event at the Millennium Mayfair on the 27th March.
20-20 Football are seeking four main event Sponsors plus a shirt Sponsor for each of the four teams participating in this event or an overall shirt sponsor for all of the teams. With considerable media interest in 20-20 Football and with the tournament due to be screened live on a major broadcast channel and highlights screened on ESPN, coverage and reach for sponsors will be extensive. Interviews and highlights packages will also be made available to other UK channels including SKY, BBC, ITV and the considerable overseas market. See the team sponsors.
SoccerAM are keen to promote the event and will be showing the new specially designed 20-20 Football kit on their hugely popular Saturday morning programme and The Millennium Hotel London Mayfair is holding a media party to launch the kit. Sponsors names will be on all shirts at all times including merchandising sales before and after the event.